Burning Sands Blog — Athleisure

“Athleisure” is officially here !!! Soon the definition,“casual clothing designed to be worn for both exercising and for general use” will be part of Merriam-Websters next edition. Looking at the way the Designers & Retailers have embraced the trend it's fairly clear that this is no longer a trend – it is now a lifestyle. With or without a body like Beyonce's, in or out of the gym, Americans (American women especially) have made "athleisure" the hottest thing in the apparel industry as the “Athleisure” trend is holding firm. Athleisure represents a major change in fashion. The reasons for this change are many but the...