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Dressing down for the rise of “Athleisure”

Dressing down for the rise of “Athleisure”

by Aaron Lauderdale August 04, 2017 0 Comments

“Athleisure” is officially here !!!
Soon the definition,“casual clothing designed to be worn for both exercising and for general use” will be part of Merriam-Websters next edition.

Looking at the way the Designers & Retailers have embraced the trend it's fairly clear that this is no longer a trend – it is now a lifestyle. With or without a body like Beyonce's, in or out of the gym, Americans (American women especially) have made "athleisure" the hottest thing in the apparel industry as the “Athleisure” trend is holding firm.
Athleisure represents a major change in fashion. The reasons for this change are many but the most obvious one is people are embracing healthier lifestyles while also demanding more functionality from their wardrobes. After all who wants to carry an extra outfit to work. And if CEO's like Mark Zuckerberg can wear his hoodie to work, other corporate folk are saying "wait... well why can't I wear mine too?"
"What about people who never go near a gym, but wear athleisure?"

The idea that Americans want to be comfortable no matter what they do certainly, you know, has permeated the culture. And here in the USA, home of “casual Fridays,” the post–workout look will be going strong for many more years.




Aaron Lauderdale
Aaron Lauderdale

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